Self-paced Go to Market Workshop

Designed for Marketing, Product and Sales Leaders

    1. Introduction - GreenStation Strategic B2B GoToMarket Workshop

    2. Lesson 1: Position, Topic 1: Problem Identification

    3. Lesson 1: Position, Topic 2: Developing the Positioning Statement

    4. Lesson 1: Position, Topic 3: Competitive Analysis

    5. Lesson 1: Position, Topic 4: Market & Business Data

    6. Lesson 2: Applying Your Positioning, Topic 1: Buyer Conditions

    7. Lesson 2: Applying Your Positioning, Topic 2: Market Segmentation

    8. Lesson 2: Applying Your Positioning, Topic 3: Commercial Insight

    9. Lesson 2: Applying Your Positioning, Topic 4: Sales Enablement

    10. Lesson 2: Applying Your Positioning, Topic 5: Messaging

    11. Lesson 3: Prove it, Topic 1: Align Proof Points to the Buying Journey

    12. Lesson 3: Prove it, Topic 2: Content that Creates Insight

    13. Lesson 3: Prove It, Topic 3: The Perfect Sales Deck

    14. Lesson 3: Prove It, Topic 4: Beta, Test, Pilot

    15. Lesson 4: Create Sales Opportunities, Topic 1: Symposia

    16. Lesson 4: Create Sales Opportunities, Lesson 2: Sponsored Events

    17. Lesson 4: Creating Sales Opportunities, Topic 3: User Group Meetings

    18. Lesson 4: Creating Sales Opportunities, Topic 4: Conferences and Trade Shows

    19. Lesson 5: Developing Sales Channels, Topic 1: Direct Sales

    20. Lesson 5: Developing Sales Channels, Topic 2: Sell-Through Partners

    21. Lesson 5: Developing Sales Channels, Topic 3: Referral Partners

    22. Lesson 5: Developing Sales Channels, Topic 4: Transactional Sales

    23. Bonus Lesson: Connecting the Framework, Topic 1: The Plan, Metrics and KPIs

    24. Bonus Lesson: Connecting the Framework, Topic 2: Accountability

    25. Bonus Lesson: Connecting the Framework, Topic 3: Meeting Cadence

    26. Bonus Lesson: Connecting the Framework, Topic 4: Feedback Loops

About this course

  • $749.00
  • 26 lessons
  • 6 hours of video content

Get to market faster, launch product quicker, realize revenue sooner.

Enroll today

Testimonials

“With Marc’s Framework in hand, I am able to provide a common blueprint for my Sales, Marketing and Product Management teams to improve our market expansion efforts.”

Michele S., Chief Sales Officer, SaaS Technology

“I’ve worked with Marc several times over the past decade and his approach to go-to-market success always delivers.”

Jeff S., Managing Director, Education Technology

“Marc’s Go-to-Market Framework works. It aligns go-to-market teams and immediately gets everyone on the same page. I recommend it for tech organizations that must succeed in consultative sales environments and/or multi-channel sales.”

Cindy Y., Chief Sales Officer, Enterprise Software

“The GreenStation program was great starting point as I begin my professional career. I recommend the self-paced version. It allowed me to learn the language of the go-to-market process and become a fast contributor to my team.”

Cameron R., Media Associate, Global Broadcast Media

“When Marc came in with his Framework, he immediately changed the way we go-to-market. It was truly a foundational shift and a catalyst for our growth and new product success launches.”

Brian M., VP Operations, Enterprise Software

“As a freelance contractor working with marketing teams, I needed a comprehensive way to learn a formal go-to-market process so I could keep up with the more senior marketers and creators at my client organizations. The GreenStation Go-to-Market Framework was just the right blueprint for me.”

Tyler R., Freelance Content Editor